Tuesday, January 10, 2012

The Meme that can Knock Out Obama

When I’m not ranting about politics I’m employed by US and foreign manufacturers to analyse their products and business models and create marketing communications strategies and tactics to improve their sales. A major part of that job is creative thinking that takes the available assets and known factors, powers them with the right words, and mobilizes them against the competition.

Every once and a while when looking at a company’s situation, an idea emerges that is so darned perfect for the situation you get really excited. Then the client gets really excited, then the market, and then - it works.

So, I was suddenly struck by an idea yesterday that puts Obama in a box he can’t get out of. It’s a positioning that forces him to deny soemthing that’s undeniable and explains all his bad behavior.

Barack Obama just isn’t into being president any longer.

It explains all the golf, the parties, the travels, the failure to call congressmen, establish comraderie, reach out to his peers in other countries, or establish a SOFA with the president of Iraq. He was so focused on the hunt that bagging the job was anti-climactic. He wanted to win the presidency, not actually be president.

Now, he’s caught in a horrible position. He has to run for the sake of his party, his ideology, the Wall Street donors that gave a fortune to his campaigns. But, sadly, he really isn’t into it. The pressure is aging him, he’s isolating himself more and more, according to reports. His second Chief of Staff just left a year early. His wife doesn’t even want to live in DC. The guy is stuck.

You don’t phone in the presidency from the golf course unless you’d simply rather be on the golf course. You don’t manage one or two signature pieces of legislation in four years unless you haven’t got the enthusiam to do a lot more. And then, how can you get fired up when your key achievement is about to be declared unconstitutional, and your big money bill was a failure that can’t be explained away under your own economic models. Frankly, the job may be too tough for him. After all, his only work experience, prior to politics, was as a community organizer - that’s not a slap at him, it’s just a fact. This job is a lot bigger.

But, Obama has no choice. He has to run and make it look like he’s into it - even if he’s not. The bloom is off the rose. The job is no longer cloaked in mystery and challenge. It’s a prison sentance. He’s hoping the next four years go fast.

If this “he’s not really into it” meme gets out there, it’s all over for Mr. Obama. It will be too hard to deny given his own actions and the circumstances around him. And, the closer we get to the election, the more it will seem to prove true.

If you communicate with a congressman, a Senator, a candidate, Reince Priebus or someone who can get this idea to the Powers That Be, please do. Or just retweet the link to this page.

It can’t hurt.

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